NEWSPAPER ADVERTISING SCENARIO IN INDIA
Newspapers have always remained one of the top choices of people when it comes to advertising and promotion. The reason for the same is that an ad space costs less when compared with other media channels that enable individuals and organizations to promote and market their offerings. Even a small scale industrial set-up can spread the word about their establishment to far flung areas in a modest budget simply by putting up a newspaper advert. On the other hand if such business owner will go for electronic mode of advertising then they will have to shell out handsome amount of money for the same. Similar is the case with individual advertisers who publish ad posts for one reason or the other. They find comfort in putting up a printed ad post by spending meager amount of money from their budget to get an ad space in any national or regional daily. Hence, despite the advent of internet and modern methods of digital marketing, newspaper advertising business hasn’t seen a downfall. It is still flourishing with the same dignity and prestige as it used to decades ago. There are still many people from the population pie of the country that advocate for newspaper adverts over any other method of marketing.
Undoubtedly newspapers are the cheapest and the best way to promote both products and services. Newspaper classifieds column rates depend on certain parameters. Here you can know as to how the newspaper advertising rates decided. Take a look:
Say for instance you browse through the rate card of the newspaper ad booking of a newspaper advertisement agency and come across a figure that says 200 as the amount. It means that to book a square centimeter space of the advert column you will be charged 200 rupees.
(NOTE: A newspaper ad space is measured in terms of square centimeters)
(IMPORTANT: Please compare the rate card of one newspaper ad agency to another as this is essential to know if any service provider is overcharging for an ad space.)
Any discount that you want to avail will be calculated on the size of the advert, the category under which you want to get your ad published example, matrimonial, lost and found, vacancy, etc. The number of inserts that you incorporate in your ad post will also be taken into consideration while finalizing the ad amount after discounted rate s applied. The ad package that you choose will also have a major role to play in terms of pricing. Similarly, there are many other factors as well that contribute to the overall cost of a newspaper ad post.
Everyone looks for a better deal and wants the best advertising option in lesser price. Newspapers provide the lowest cost per reach than any other channel of advertising. You might be wondering as to what this term means?
COST PER REACH= THE RATE OF NEWSPAPER ADVERTISING/ THE REACH OF THAT NEWSPAPER
Reach of a particular newspaper depends on the circulation and reader base of a news journal. Every paper has a different reach as there are many vernaculars and regional news broadsheets that cater to a niche audience of a particular area or region only. Hence, cost and response of the ads in newspaper will vary from newspaper to newspaper.
Anyone can put a newspaper advertisement request to get an ad space in any newspaper of their choice. A local business can promote selves by putting up an ad in the local news chronicle so that they reach the population of their region. On the other hand corporate bigwigs can also seek an ad space for their new product launch, new offers, brand promotion etc. to reach the population segment that is not tech savvy. It will also help them penetrate further in the population pool and demographics that rely mostly on newspapers. For individual advertisers, newspapers are the best way to advertise in low budget.
So, it can be rightly said that newspaper advertisements offer something or the other to everyone!
We are a leading newspaper advertising agency that promise you to provide value for money on all your bookings whether offline or newspaper ads online reservations. Unlike many other newspaper advertising agencies that solely run for their profit, we at Myadcorner work for a long-term partnership with all our customers.
MyAdCorner.in has become a reputed website for Classified, Classified Display and Display Advertisement booking for Hindustan Times, Times of India, Tribune, Telegraph, Deccan Herald, Hindu, Anandabazar Patrika, Malayala Manorama, Gujarat Samachar, Eenadu, Daily Thanthi, Dainik Jagran, Amar Ujala, Rajasthan Patrika and other newspapers of India.
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